- Mercedes-Benz Mobility, which is now focusing on the car and van business, is changing its organisational structure and its Board of Management
- Peter Zieringer, the member of the Board of Management of Mercedes-Benz Mobility AG who was previously responsible for the Europe region, will occupy the newly created Board of Management position of Chief Customer Officer of Mercedes-Benz Mobility AG, with effect from 1 April 2022
- Harald Wilhelm: “Thanks to his many years of management experience in important markets and his permanent focus on the changing needs of our customers, Peter Zieringer will direct the seamless integration of Mercedes-Benz Mobility services into the customer experience and open up additional revenue streams through new customer-oriented services.”
Stuttgart – After the spin-off of the financial services business to Daimler trucks and buses and the focusing on financial and mobility services for Mercedes-Benz cars and vans, Mercedes-Benz Mobility AG is also adapting its global organisational structure, with effect from 1 April 2022. In the future, the 36 national subsidiaries that manage the leasing, financing and insurance business for Mercedes-Benz customers in these markets will be steered directly. To date, the national subsidiaries have been managed via three regional centres for Europe, Asia-Pacific, Africa and China (APAC) and the Americas. In parallel, the Board of Management function “Chief Customer Officer (CCO)” is being created within the Board of Management of Mercedes-Benz Mobility AG. The new organisational structure reduces the controlling levels, decreases complexity, and thus will also help to implement strategic initiatives that are part of the transformation, faster and more efficiently. That applies especially to the expansion of digital services for customers, flexible financial products and the transition to more online-based contracting.
“The regional structure of Mercedes-Benz Mobility was a very good foundation for our corporate success in the previous years. However, the framework conditions for the business are in transition: customer behaviour is changing, and at the same time the use of technology is making more integrated and scalable processes possible. The new functional alignment also supports this transformation process structurally and makes us faster and more efficient overall,” says Franz Reiner, the CEO of Mercedes-Benz Mobility AG.
