Hyundai Motor America reported total August sales of 64,335 units, a 14% increase compared with August 2021. Santa Cruz (+132%), Venue (+67%), Santa Fe HEV (+14%), Palisade (+7%) and Tucson HEV (+5%) also established new August sales records. Hyundai achieved an all-time August retail sales record, increasing 24% year-over-year. Hyundai eco-friendly retail sales increased 48% on the month, with the Elantra HEV setting its best all-time sales record. Hyundai did not have any fleet sales during the month.
“We’re seeing inventory begin to rebound which resulted in strong sales this month,” said Randy Parker, CEO, Hyundai Motor America. “Despite estimates of an overall industry decline our sales were driven by high demand for our product line of SUVs and eco-friendly vehicles.”
August Total Sales Summary
| Aug- 22 | Aug- 21 | % Chg | Q3 2022 | Q3 2021 | % Chg | 2022 YTD | 2021 YTD | % Chg | |
| Hyundai | 64,335 | 56,200 | +14% | 124,966 | 124,700 | +0% | 468,833 | 531,835 | -12% |
August Product and Corporate Activities
- Hyundai IONIQ 5 Wins Car and Driver’s 2022 EV of the Year Award: 2022 Hyundai IONIQ 5 earned Car and Driver’s EV of the Year Award, adding another coveted honor to its trophy case. The publication put 20 top-rated EVs through rigorous testing over a three-week period. IONIQ 5 took the No.1 spot.
- Hyundai Among Tops in J.D. Power 2022 TXI Mass Market Index: J.D. Power designated Hyundai as its overall innovation leader for the mass market segment in the 2022 U.S. Tech Experience Index (TXI) StudySM. This was the third year in a row that Hyundai topped the TXI Mass Market Innovation Index rankings.
- Hyundai Wins The Most Awards In The Best New Cars For Teens Categories: The 2022 Hyundai Sonata Hybrid, Tucson, Elantra Hybrid and Kona have earned U.S. News & World Report’s “Best New Cars for Teens” awards. The 2019 Santa Fe was also named the 2022 Best Used Midsize SUV for Teens.
- Top-Ranked Honors In MotorTrend’s Ultimate Car Rankings: Eleven Hyundai models were recognized in MotorTrend’s Ultimate Car Rankings for the second half of 2022. The 2023 Elantra Hybrid and IONIQ 5 came first in the compact hybrid sedan and electric SUV (Non-Luxury Brands) categories, respectively.
- New Palisade Marketing Campaign: Hyundai Motor America launched a new campaign for its significantly enhanced 2023 Palisade SUV. Encompassing the fourth vehicle and latest extension of the novel OKAY Hyundai theme, the “Dad’s Precious Cargo” campaign showcases the special bond and connection within the African American father-daughter dynamic.
- Hyundai Selects Agency to Reach U.S. Hispanic Audiences: Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage diverse Latino audiences nationwide.
Model Total Sales
| Vehicles | Aug- 22 | Aug- 21 | % Chg | Q3 2022 | Q3 2021 | % Chg | 2022 YTD | 2021 YTD | % Chg |
| Accent | 2,174 | 1,067 | +104% | 6,084 | 2,919 | +108% | 13,514 | 13,023 | +4% |
| Elantra | 14,238 | 10,942 | +30% | 26,259 | 24,045 | +9% | 75,103 | 98,102 | -23% |
| Ioniq | 1 | 1,060 | -100% | 7 | 2,679 | -100% | 3,669 | 13,786 | -73% |
| Ioniq 5 | 1,516 | 0 | 0% | 3,494 | 0 | 0% | 17,186 | 0 | 0% |
| Kona | 3,388 | 5,582 | -39% | 7,641 | 14,158 | -46% | 40,428 | 65,154 | -38% |
| Nexo | 18 | 43 | -58% | 47 | 96 | -51% | 318 | 230 | +38% |
| Palisade | 8,220 | 7,705 | +7% | 13,341 | 13,210 | +1% | 56,978 | 56,711 | +0% |
| Santa Cruz | 2,899 | 1,252 | +132% | 5,700 | 1,333 | +328% | 23,903 | 1,333 | +1693% |
| Santa Fe | 9,510 | 7,207 | +32% | 19,042 | 19,973 | -5% | 76,937 | 83,083 | -7% |
| Sonata | 4,833 | 8,277 | -42% | 9,466 | 18,936 | -50% | 29,061 | 73,134 | -60% |
| Tucson | 14,305 | 11,151 | +28% | 28,583 | 22,634 | +26% | 112,654 | 106,151 | +6% |
| Veloster | 281 | 146 | +92% | 455 | 286 | +59% | 1,584 | 1,647 | -4% |
| Venue | 2,952 | 1,768 | +67% | 4,847 | 4,431 | +9% | 17,498 | 19,481 | -10% |
Note: Electrified vehicles are hybrid, plug-in hybrid, battery electric and hydrogen fuel cell models.
