- Mercedes me Eco Coach app clocks up more than 50,000 users
- Mercedes-Benz marks occasion by offering charging vouchers with 50 percent discount as part of integrated bonus scheme
- On average, app users show significant improvements in driving style and charging habits
For Mercedes-Benz customers who opt for an all-electric or plug-in hybrid (PHEV) vehicle, the smartphone app Mercedes me Eco Coach[1] offers the support of a personal trainer for environmentally conscious driving. So far, the app is providing more than 50,000 users with helpful and fun advice on the best way to make the most of an electric drive. Of those downloads, more than 24,000 are by users in Germany. The carmaker is celebrating this milestone by offering vouchers for its Mercedes me Charge[2] service, which are available as prizes in the integrated bonus scheme with a 50 percent discount. Users can collect points in the app by successfully mastering an array of challenges – for instance, by achieving the highest possible proportion of electric driving or by charging for several days in a row. There is also the opportunity to participate as part of the Eco Coach community in fun competitions which change every month. Users can exchange the points they collect for prizes. The initiative is aimed at app users in Germany, the United Kingdom, France, Spain, Portugal, Belgium, the Netherlands, Sweden and Denmark. Discounted charging vouchers are available from now until 31 October 2022 inclusive, and valid for two years from issue.
“With Eco Coach, customers of our all-electric vehicles and plug-in hybrids can get to know their car better, increase the efficiency of their driving style and thus protect the environment,” says Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, responsible for Development and Purchasing. “With its gamification approach, the free app shows that resource-saving driving can be really fun.”
Significantly improved driving style and charging habits
The Eco Coach is designed to make the transition to electric mobility easier for Mercedes-Benz customers, to provide them with information and to motivate them through its gamification
