The PEUGEOT Made in ASEAN video offers an inside look at the Excellence of the manufacturing of the 2008, 3008 and 5008 SUVs in Gurun, Malaysia. Building in ASEAN for ASEAN (Association of Southeast Asian Nations) is key to the internationalization of PEUGEOT worldwide and to its success in the region. The video also unveils the stringent testing of the SUVs on the region’s various roads and extreme climate to ensure uncompromising reliability for PEUGEOT’s customers.
Linda JACKSON, CEO of PEUGEOT: “We are proud to manufacture PEUGEOT vehicles with high-quality standards in ASEAN for our customers across Southeast Asia. Excellence is a fundamental brand value for PEUGEOT. The internationalization strategy is my priority for the Brand and customers are at the centre of all our actions”.
In 4’42 Minutes, the PEUGEOT Made in ASEAN video details the manufacturing, quality and endurance testing practices in place at the Stellantis plant in Gurun, Malaysia. The 2008, 3008 and 5008 SUVs underwent a combined 500,000 kilometres of testing in Malaysia, day and night, empty or fully loaded, on highways, in congested city traffic, uphill, downhill, and in intense heat or tropical wet conditions.
Gurun Plant is here to meet PEUGEOT’s sales momentum in South-East Asia, where customers appreciate its top-of-the-range generalist positioning. It produces the 2008, 3008 and 5008 SUVs with designs identical to the European versions. Stellantis secured full ownership of NAZA Automotive Manufacturing Sdn. Bhd. and its manufacturing plant located in Gurun, Kedah on 28 October 2021.
Within the India and Asia Pacific region, Stellantis operates through general distributors in 18 countries and markets. In ASEAN, it includes 9 countries: Indonesia, Thailand, Malaysia, Vietnam, Philippines, Cambodia, Myanmar, Singapore, and Brunei. The other markets are Taiwan, Hong Kong, Sri-Lanka, East Timor, Nepal, Bangladesh, Mongolia, New Caledonia, and French Polynesia.
