Mitsubishi Motors Reports Third Quarter 2022 Sales: Outlander Top-Seller, Sales Performance on All Models Limited by Lack of Availability

• Outlander CYTD sales up 43.3%
• Eclipse Cross marks best-ever September and best Q3 retail-only sales, up 20.5% CYTD
• Port and dealership closures due to Hurricane Ian further tighten supply amidst ongoing industry-wide supply constraints
• All-new 2023 Outlander PHEV, starting at $39,845, garners early praise

Mitsubishi Motors North America, Inc. (MMNA) today reported third quarter 2022 sales of 16,782 vehicles, with volume tempered heavily by supply constraints of the most in-demand vehicles and trims. Despite the challenges, Outlander and Eclipse Cross continued to lead year-to-date sales performance for the brand across the quarter – up CYTD 43.3% and 20.5%, respectively. Outlander’s 30,481 sales this year represent the second-best year-to-date performance in the nameplate’s history, and the strongest performance ever year-to-date when considering retail-only sales.

Port closures due to Hurricane Ian toward the end of the quarter further hampered the brand’s ability to meet sales projections for its most highly sought-after models.To help those who suffered complete losses of vehicles as a result of the storm, MMNA is offering a $500 incentive – valid from October 4 until January 3, 2023 – toward the purchase of any new 2022 or 2023 Mitsubishi vehicle, valid at Mitsubishi Motors dealer partners located in Florida, Georgia and South Carolina¹.

Having sold the last of the 2022 Outlander Plug-in Hybrid Electric Vehicle (PHEV)s in July, MMNA anticipates substantial sales increases for the model as the next-generation flagship 2023 Outlander PHEV enters showrooms in November 2022.

News and Notes

• MMNA recently announced pricing and trim specifications for the all-new 2023 Outlander PHEV. Based on the same platform as the award-winning 2022 Outlander and boasting more power, all-electric and overall range than its predecessor, the seven-passenger Outlander PHEV will start at $39,845 when it arrives in showrooms this November².
• MMNA placed second in the “2022 Automotive Reputation Report” from Reputation, an annual analysis of customer experience that includes 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe. Mitsubishi’s second-place rank was the culmination of a steep three-year rise that saw the brand climb from 17th among 19 mass-market automotive brands in 2020.