In a remarkable achievement, Chery has been acknowledged as the second best-selling brand among SUV customers in South Africa. The company received this uplifting news as the final sales statistics for 2023 were tallied and validated. The impressive data reveals that Chery managed to double its vehicle sales in 2023 compared to 2022, solidifying its position as a prominent player in the South African automotive market.
Tony Liu, Deputy General Manager of Chery South Africa, expressed his delight, saying, “We are very happy with the news that Chery is one of the most popular SUV brands in the country. If you consider that Chery only sells SUVs, our doubling of sales and overall ranking is very impressive because we do not sell any commercial vehicles or entry-level cars to bolster our sales numbers.”
According to the final sales statistics for South African vehicle sales, Chery achieved a significant milestone by selling a total of 16,110 vehicles in 2023. This marked a substantial leap from the already impressive 8,013 vehicles sold in 2022. The star performer in Chery’s lineup was the Tiggo 4 Pro, which accounted for 9,916 vehicles sold, making it not only the most popular model range for Chery but also one of the overall best-selling passenger vehicles in South Africa. Notably, Tiggo 4 Pro sales more than doubled in just one year.
The Tiggo 4 Pro range was expanded in 2023 with the introduction of the Tiggo 4 Pro LiT in both manual and automatic variants. This addition not only broadened the options for customers but also made the entry into the Chery family more accessible with a starting price of only R279,900 while maintaining the brand’s impressive warranty and service support.
“Our 10-year / 1,000,000 km engine warranty remains unmatched in South Africa. Chery also pioneered the inclusion of value-added services in the sales price, including rim, scratch and dent repair, and even a take-me-home service,” highlighted Liu. The inclusion of these features under the Chery Cares package sets the brand apart, providing customers with added value and peace of mind.
Chery’s commitment to excellence extends to the luxury segment with the introduction of two new Pro MAX models – the Tiggo 7 Pro MAX and Tiggo 8 Pro MAX. These flagship models enhance the luxury and performance specifications of the previous range-topping models, attracting more customers with additional features and increased engine power.
In 2023, Chery made its mark beyond the automotive realm by becoming the official presidential vehicle partner of the BRICS Summit. Later in the year, the company also secured the position as the new vehicle partner to the Lions Rugby Company, further solidifying its presence in South Africa.
Beyond business success, Chery demonstrated a commitment to social responsibility throughout 2023. During the festive season, the company collaborated with the Lions and Reach For A Dream to bring gifts and cheer to children with life-threatening illnesses at the Chris Hani Baragwanath Hospital’s children’s ward. This initiative was part of a broader series of social programs, including visits to children’s homes and family care centers in Johannesburg and Soweto. On a global scale, Chery partnered with UNICEF to support vulnerable and marginalized children worldwide.
“We hope to announce a new initiative between UNICEF and Chery South Africa soon. This partnership will benefit poor and vulnerable children in South Africa,” shared Liu, highlighting the company’s ongoing commitment to making a positive impact on communities.
To support its rapidly growing car parc, Chery also invested in infrastructure by opening a new parts warehouse in Gauteng. Spanning over 7,000 square meters, this state-of-the-art facility ensures timely delivery of parts and components to every Chery dealer every day. The new warehouse, with an average of R70 million in parts, has achieved an impressive immediate fill rate of 98% and a 99% claim approval rating on mechanical warranties.
In conclusion, Chery’s recognition as the second best-selling brand among SUV customers in South Africa is a testament to its dedication to innovation, customer satisfaction, and social responsibility. As the company continues to expand its footprint and enhance its offerings, the future looks promising for Chery and its growing community of satisfied customers in South Africa.
