This January, Chery South Africa started the year on a high note, reflecting a significant sales surge that underscores the brand’s growing influence in the automotive market. Here are 10 interesting figures that highlight the remarkable achievements and milestones of Chery Group, especially focusing on their performance in South Africa:
- 200,992 Units Sold Globally: Chery Group’s global sales in January reached an astounding 200,992 units, marking a year-on-year growth of 107.5%.
- 135,130 Units from Chery Brand: Of the total global sales, the Chery brand itself contributed 135,130 units, showcasing its dominant position within the group.
- Fourth Consecutive Month Over 200,000: January marked the fourth consecutive month that Chery Group’s monthly sales surpassed the 200,000 units milestone, setting a strong pace for 2024.
- 1,425 Units Sold in South Africa: In the South African market, Chery kicked off the year with 1,425 vehicle sales, securing a top 10 spot in the overall vehicle sales standings and 5th in national passenger vehicle sales.
- Introduction of MAX Derivatives: The increase in customer interest and sales in South Africa is partly attributed to the introduction of Chery’s MAX derivatives, highlighting high-level technological offerings.
- Exceeding the Average Monthly Sales of 2023: January’s sales performance in South Africa was not only the best start to a year for Chery but also surpassed the average monthly sales of 2023.
- 16 New Energy Vehicles Announced: In 2023, Chery Group announced plans to launch 16 new energy vehicles, signifying their commitment to innovation and leadership in the new energy sector.
- Third-Generation Hybrid Technology: Introduced in April 2023, this technology represents 18 years of development in the field, featuring hybrid-dedicated engines, batteries, and management systems with impressive performance metrics.
- EOX Pure-Electric Platform: Over four years and with an investment of over 100 billion yuan, Chery developed the EOX platform, epitomizing 26 years of technical expertise in electric vehicles.
- China’s First Aluminium-Based Lightweight Platform: The release of the Chery eQ7 in July 2023 marked the debut of this innovative platform, propelling Chery further into new energy product development.
Chery’s success in South Africa and globally is a testament to its relentless pursuit of innovation, especially in the realms of battery technology and intelligent driving. The group’s strategic focus on new energy vehicles and advanced technologies has not only set it apart in the competitive automotive industry but also positioned it as a leader in sustainable transportation solutions.
With the upcoming launch of the flagship Tiggo 8 Pro Max AWD in March 2024, followed by the entry-level Tiggo 7 Pro Max, Chery SA is poised to continue its trajectory of growth and innovation. These developments showcase Chery’s commitment to offering the latest in global technological advancements, promising an exciting future for the brand and its customers in South Africa and beyond.
