Ford is once again elevating the standard in the competitive bakkie segment with the introduction of the Ranger Platinum, marking a significant leap forward in luxury, sophistication, and performance. Launched in South Africa, this latest addition exemplifies Ford’s commitment to innovation, offering an unparalleled blend of comfort, technology, and utility. The Ranger Platinum, positioned at the very pinnacle of the Ranger lineup alongside the performance-oriented Ranger Raptor, aims to redefine what consumers expect from a premium utility vehicle. With features and finishes that rival luxury SUVs, the Ranger Platinum is designed to meet the needs of a diverse range of customers, from urban adventurers to off-road enthusiasts. Let’s delve into the 20 key aspects that set the new Ford Ranger Platinum apart, showcasing why it’s not just a step, but a giant leap forward in the bakkie market.
- Luxurious Design: The Ford Ranger Platinum boasts a unique grille with accented mesh and silk chrome finish, along with exclusive badging and 20-inch alloy wheels for a classy and stylish exterior.
- Premium Exterior Features: The vehicle includes a fixed sports hoop, side rails, and a damped tailgate for added convenience. The Cargo Management System and roof rails come standard, with an optional powered roller shutter for the loadbox.
- Innovative Lighting System: The Platinum model features Ford’s Matrix LED lights, offering benefits such as glare-free high beam, High Beam Boost, and Dynamic Bending Lights for improved visibility at night.
- Vibrant Color Options: Customers can choose from five color options, including Iconic Silver, Frozen White, Carbonized Grey, Lucid Red, and Agate Black, allowing for personalization.
- Sumptuous Interior: The cabin is designed with a no-compromise approach to comfort, featuring unique quilted and perforated leather seats, ambient lighting, and high-grade finishes for a luxurious feel.
- Advanced Seat Features: Front seats offer heating, ventilated cooling functions, and 10-way power adjustment with a memory function, ensuring optimal comfort in various weather conditions.
- Tech-Savvy Interior: Equipped with a 12.4-inch full-width LCD instrument cluster and the latest SYNC 4A infotainment system, including wireless Apple CarPlay and Android Auto, the Ranger Platinum embraces high-end technology.
- Trailer Assistance: The Platinum model includes Pro Trailer Back-up Assist with Trailer Reverse Guidance, simplifying the process of reversing with a trailer and providing up to seven camera views.
- Driver Assistance Features: Adaptive Cruise Control, Active Park Assist, Lane Centering, Tyre Pressure Monitoring System, and seven Selectable Drive Modes contribute to a comprehensive suite of driver aids.
- Safety First: The Ranger Platinum prioritizes occupant safety with the addition of far side airbags between the front seats, enhancing collision protection in case of impact.
- Premium Sound System: The B&O sound system with 10 speakers ensures an immersive audio experience within the vehicle.
- Efficient Powertrain: Powered by a 3.0-liter V6 turbodiesel engine delivering 184kW of power and 600Nm of torque, the Ranger Platinum promises seamless performance for city driving, towing, and off-road adventures.
- Sophisticated Transmission: The 10-speed automatic transmission, electronically controlled with the e-Shifter, complements the V6 engine for a smooth and efficient driving experience.
- Four-Wheel Drive Capability: Featuring a full-time four-wheel drive system, the Ranger Platinum provides traction and control for various driving conditions, including 4×4 high-range and low-range options.
- Practical Pricing and Availability: The indicative pricing for the Ranger Platinum is R1 119 000, with availability expected in local showrooms at the end of Q1 2024.
- Comprehensive Warranty Package: The vehicle comes with Ford Protect, including a four-year/120,000km warranty, four-year/unlimited distance Roadside Assistance, and a five-year/unlimited distance corrosion warranty.
- Service and Maintenance Options: Customers can opt for service or maintenance plans up to eight years or 135,000km, while the warranty can be extended up to seven years or 200,000km.
- Roadside Assistance Extension: An additional one or two years of Roadside Assistance can be extended beyond the standard coverage.
- Ranger Line-up Variety: The Platinum model expands the Ranger line-up, providing customers with a wide range of models to suit their unique needs, from city life to adventurous off-roading.
- Continued Innovation: With features like Matrix LED lights, Pro Trailer Back-up Assist, and a host of driver assistance technologies, the Ranger Platinum showcases Ford’s commitment to setting new benchmarks in the competitive bakkie segment.