PEBBLE BEACH, Calif. (Sept 13, 2022) – Amidst the bustling energy – and powertrains – of Monterey Car Week, Lexus will showcase the brand’s evolution and a look at its future through the lens of its Next Chapter pillars of bold design, Lexus Driving Signature, electrification, and intuitive technology.
Lexus has been a familiar face on the peninsula both as a proud partner of Pebble Beach Resorts® for 20 years, and as a sponsor of the Pebble Beach Concours d ’Elegance® for 24 years. This year, the brand will highlight the Lexus Electrified Sport – most recently seen at the Goodwood Festival of Speed – as it makes its first U.S. appearance on the Lexus display at the Pebble Beach Golf Links®. CALTY Design Research President Kevin Hunter will provide his expert insight into the creation of this all-electric, high-performance vision of the future during a Lexus Electrified cocktail reception on Thursday, August 18th from 4:00-7:00 pm PT.
The topics of electrification, performance and the Next Chapter of Lexus will be discussed further on Friday, August 19th at 1:10pm PT at The Quail, A Motorsports Gathering, via an informative chat between Vinay Shahani, VP of Lexus Marketing, and Townsend Bell, Lexus Brand Ambassador. During the course of their 10-minute conversation, they’ll touch upon the first-ever 2023 RX 500h F SPORT Performance, Lexus Racing, and Townsend’s years-long relationship with the brand, including the IS 500 he modified with Hiraku Co. for the 2021 SEMA Show.
And, for the third year in a row, Lexus will give back to the local community by supporting the annual Pebble Beach Concours d ‘Elegance® Charity through a drawing to benefit the Boys and Girls Clubs of Monterey County on Sunday, August 21st. More information can be found by visiting: 2022 Charity Drawing | BGCMC
