Munich/ Budapest. On the occasion of the launch of the all-new BMW i7 in Hungary, a special photo-shooting took place of the electric luxury limousine at the Opera House, which also hallmarks the strengthening of the partnership.
To celebrate the launch of the all-new BMW i7 electric luxury limousine in Hungary, BMW Group Hungary has created an exclusive photo series with the BMW novelty on the stage of the Opera House. The Ybl Palace on Andrássy Avenue reopened its doors in March this year after a complete renovation, thus the stage and auditorium were given a never-before-seen splendour and dimension for this special photo shoot. The BMW i7, the pinnacle of BMW’s range, is the epitome of progressive luxury, and its stunning looks put it in the spotlight on the more than 700 square metre Opera House stage. The BMW i7 was shown through the lens of three photographers before its official market premiere in a variety of lights, settings and instrument themes.
The cultural cooperation between OPERA and BMW Group Hungary has been ongoing for more than 7 years, with numerous exclusive, elegant and creative photo shootings, events and activities marking the partnership. After last summer’s joint image shoot, the launch of the new BMW i7 provided the opportunity for the BMW brand to once again be the protagonist in an art project.
“The BMW Group Hungary is committed to supporting a number of cultural initiatives in Hungary, the most prominent of which is the cooperation with OPERA, launched in February 2015. We have been working with the OPERA team and my dedicated colleagues for almost 8 years on this strategic partnership, which I believe is unique in the country and even in our broader region. Now, it is clear that supporting high culture needs many years to mature, but today the partnership between OPERA and BMW is very well known and respected, extremely valuable, and also fits perfectly into our international Art & Culture programme, that the BMW Group has been cultivating for over 50 years with more than 100 partner institutions worldwide. The design of the new BMW i7 model, its sculptural character, its silent and emission-free glide, its technical excellence, is a perfect combination of innovative power and tradition. I am very proud that we can now present it in one of the most beautiful locations in Budapest. The BMW Group’s commitment in the fields of art and culture are an integral part of our social responsibility and we are very much looking forward to work together on exciting projects in the future,” said Zoltán Gombos, Managing Director of BMW Group Hungary, at the photo shoot.
